Privacy Policy

1. Introduction

Hebei Shengwen Mining Machinery Co., Ltd., operating under the SHENGYUAN brand (collectively, “SHENGYUAN,” “SWCONS,” “we,” “us,” or “our”), respects your privacy. This Privacy Policy explains how we collect, use, disclose, store, and protect personal information when you visit www.swcons.com, submit an inquiry or quotation request, communicate with us, purchase products, or interact with our advertisements and lead forms on platforms such as Facebook, Instagram, Messenger, and WhatsApp.

By using our website or submitting information to us, you acknowledge the practices described in this Privacy Policy. Where consent is required by applicable law, we will request it separately.

2. Who Is Responsible for Your Information

The data controller responsible for the personal information described in this Policy is:

3. Information We Collect

Depending on how you interact with us, we may collect the following categories of information:

• Contact information: name, company name, job title, country or region, email address, telephone number, and WhatsApp number.
• Inquiry and project information: products requested, quantities, drawings, dimensions, specifications, photos, application details, purchase timing, delivery destination, and message content.
• Business and transaction information: quotation history, order details, contracts, shipping information, invoicing details, payment status, and after-sales records.
• Communications: emails, telephone or WhatsApp communications, form submissions, and customer-service records.
• Website and device information: IP address, browser type, device type, operating system, referring pages, pages viewed, approximate location derived from IP address, and cookie or similar technology identifiers.
• Advertising and lead-form information: information you choose to submit through Meta lead ads, Facebook, Instagram, Messenger, WhatsApp, or another advertising platform.

4. How We Collect Information

We may collect information:

• directly from you when you complete a form, request a quotation, send a drawing, contact us, or place an order;
• through our website, cookies, server logs, analytics tools, and similar technologies;
• from advertising and communications platforms when you submit a lead form or contact us through Facebook, Instagram, Messenger, or WhatsApp;
• from your employer, colleague, distributor, agent, engineering contractor, or another person acting with appropriate authority; and
• from publicly available business sources where permitted by law.

5. How We Use Personal Information

We may use personal information to:

• respond to inquiries and prepare quotations;
• review product drawings, dimensions, specifications, and application requirements;
• recommend conveyor rollers, idlers, pulleys, belts, cleaners, or related products;
• communicate with you by email, telephone, or WhatsApp about your inquiry, quotation, order, shipment, or support request;
• process and fulfill orders, arrange production, packaging, delivery, invoicing, and after-sales service;
• maintain business records and manage customer and supplier relationships;
• operate, secure, troubleshoot, analyze, and improve our website, advertising, products, and services;
• measure advertising and lead-generation performance;
• send marketing information where you have consented or where otherwise permitted by applicable law;
• prevent fraud, misuse, security incidents, and other unlawful activity; and
• comply with legal obligations and establish, exercise, or defend legal claims.

6. Legal Bases for Processing

Where applicable law requires a legal basis, we rely on one or more of the following:

• Consent: for example, when you agree to be contacted through WhatsApp or subscribe to marketing communications.
• Contract or pre-contractual steps: to respond to a quotation request, negotiate terms, fulfill an order, or provide support.
• Legitimate interests: to operate and improve our business, respond to business inquiries, secure our systems, and communicate with existing business contacts, provided those interests are not overridden by your rights.
• Legal obligations: to comply with tax, accounting, customs, export, regulatory, and other applicable requirements.

7. Meta Lead Ads and Social Media

If you submit information through a Facebook or Instagram instant form, Meta provides the information you elected to submit to us. We use it to respond to the product inquiry or quotation request described in the advertisement and form. Meta separately processes information under its own Privacy Policy.

We will not use lead-form information for a materially different purpose unless we provide appropriate notice and obtain any consent required by applicable law.

8. WhatsApp Communications

If you provide a WhatsApp number and consent to WhatsApp contact, we may contact you about your inquiry, requested quotation, technical requirements, order, delivery, or related support. Depending on your WhatsApp privacy settings, we may be able to see information in your public WhatsApp profile. WhatsApp processes information under its own Privacy Policy.

You may withdraw your consent or ask us to stop WhatsApp communications at any time by replying “STOP,” telling our representative to stop, or contacting [email protected]. A withdrawal will not affect the lawfulness of processing completed before the withdrawal.

9. Cookies and Similar Technologies

Our website may use cookies, pixels, server logs, and similar technologies for essential website functions, security, preferences, analytics, and advertising measurement. Where required by law, we will request consent before using non-essential cookies. You can also control cookies through your browser settings, although disabling certain cookies may affect website functionality.

10. How We Share Information

We may share personal information only as reasonably necessary with:

• our employees and authorized representatives who need it to handle your inquiry, quotation, order, or support request;
• website hosting, email, CRM, cloud storage, analytics, advertising, communications, and IT-security service providers;
• Meta, WhatsApp, and other platforms that facilitate advertising, forms, messaging, or measurement;
• manufacturing, quality-control, packaging, logistics, customs, freight-forwarding, payment, banking, insurance, and professional-service providers;
• distributors, agents, or business partners involved in fulfilling your request, where appropriate and lawfully permitted;
• government authorities, courts, regulators, law-enforcement bodies, or other parties when required by law or necessary to protect legal rights; and
• a buyer, successor, or adviser in connection with a merger, reorganization, financing, sale of assets, or similar corporate transaction, subject to appropriate confidentiality protections.

11. International Data Transfers

SHENGYUAN is located in China and serves customers internationally. Your information may be transferred to, stored in, or processed in China and in other countries where our service providers or business partners operate. Privacy laws in those locations may differ from the laws in your country. Where required, we use consent, contractual protections, or other legally recognized safeguards for international transfers.

12. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Policy, including:

• inquiry and quotation records: generally for up to three years after the last meaningful interaction;
• order, contract, invoice, tax, customs, shipping, and warranty records: for the period required by applicable law and legitimate business needs;
• marketing contact information: until you unsubscribe, withdraw consent, or we determine that the information is no longer needed; and
• technical logs and cookie information: according to the relevant tool’s settings and our security and analytics needs.

We may retain information longer where necessary to comply with law, resolve disputes, prevent fraud, or establish, exercise, or defend legal claims. When information is no longer needed, we take reasonable steps to delete or anonymize it.

13. Data Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure. However, no internet transmission or storage system can be guaranteed to be completely secure.

14. Your Privacy Rights

Subject to applicable law, you may have the right to:

• request access to personal information we hold about you;
• request correction of inaccurate or incomplete information;
• request deletion of your information;
• object to or request restriction of certain processing;
• withdraw consent at any time where processing is based on consent;
• request a portable copy of certain information;
• opt out of direct marketing communications; and
• submit a complaint to an applicable data-protection authority.

To exercise a privacy right, contact [email protected]. We may need to verify your identity and authority before completing a request. Some rights may be limited by applicable law, contractual obligations, or legitimate record-retention needs.

15. Marketing Choices

You may unsubscribe from marketing emails by using the unsubscribe method provided in the message or by contacting us. You may stop marketing messages on WhatsApp by replying “STOP” or asking our representative to stop. Even after opting out of marketing, we may still send non-promotional communications relating to an active inquiry, quotation, order, shipment, warranty, or legal obligation.

16. Children’s Privacy

Our website, industrial products, and advertising forms are intended for business users and are not directed to children under 18. We do not knowingly collect personal information from children. If you believe a child has provided information to us, please contact us so that we can take appropriate action.

17. Third-Party Websites

Our website may contain links to third-party websites or services. Their privacy practices are governed by their own policies, and we are not responsible for their content or privacy practices.

18. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices, technology, legal requirements, or services. The revised version will be posted on this page with a new “Last updated” date. Where required by law, we will provide additional notice or request consent.

19. Contact Us

For questions, requests, or complaints about this Privacy Policy or our use of personal information, contact:

Frequently Asked Questions